New Era Cap launches first store in Manila
Iconic headwear brand arrives in the Philippines; first collection includes the premium 59FIFTY fitted cap
MANILA, JULY 14, 2015 – The world’s most renowned headwear brand and official provider of on-field caps to Major League Baseball (MLB) and the National Football League (NFL), New Era, launches its first store in the Philippines on Tuesday, July 14, 2015 at the upper ground floor of SM Megamall building B. The flagship store carries over 500 cap styles inspired by different sports leagues and iconic characters, including the much celebrated 59FIFTY fitted cap which has been considered as the premium cap of choice.
Me and my friends were given the honor to be invited to the opening. Read up to know more about this classic street brand and the event.
“Bringing the New Era store to the Philippines has been a much-anticipated event. There are a lot of cap enthusiasts and New Era cap fans in Manila alone. Bringing the brand here and giving it its own store is sure to amplify the resurging interest in caps and headwear in general. We are ready to fuel a cap revolution,” said Melvin Lloyd Lim, Authentic Caps Retail Inc. Chairman & CEO.
The first New Era store in the Philippines brings the best interior designs from the flagship stores around the globe. Another highlight of the store is a cap blocking machine which helps shape recently-bought caps and freshen up worn ones. Aside from the caps, New Era also carries apparel, bags, cap care products and other cap accessories.
When it comes to designs, New Era has access to a comprehensive archive of designs, with licenses that are among the most extensive in the headwear industry. New Era works with Marvel, Disney, Star Wars, Looney Tunes, DC Comics, Peanuts, Wu Tang Clan, Flintstones, and Muhammad Ali, while its sports licenses include Major League Baseball (MLB), National Hockey League (NHL), National Basketball Association (NBA) and National Football League (NFL).
“The brand’s heritage is so rich that it is known in many parts of the world. We are bringing Filipinos closer to this heritage while providing options for high quality headwear,” Jonathan Lau, Authentic Caps President & COO, said.
New Era caps was founded in 1920 by Ehrhardt Koch with a US$ 5,000 capital from his aunt. The small shop became known for men’s casual and uniform caps, including what is known today as “newspaper” or “flapper” caps. They eventually forayed into creating professional baseball caps, catering to pro teams such as Pittsburgh Pirates, the Brooklyn Dodgers, Cincinnati Reds, Cleveland Indians and Detroit Tigers, among others. In 95 years, the small shop in Buffalo, New York spawned a multi-national business.
The opening of the flagship store will be celebrated with performances by The Crew Dance and Red Bull BC One Philippines Cypher winner B-Boy Haslah. The VIP guest list includes David Guison, Mikey Bustos, RA Rivera, Quark Henares, Jinri Park, Erika Padilla, Kean Cipriano, Raimund Marasigan and Luke Landrigan, among others.
“New Era is an American lifestyle brand rooted in sports that translates very well with the Philippines market. We are delighted to work with an experienced partner like Authentic Caps to assist in growing the brand and delivering New Era products to the Philippine consumer,” said Daniel Broderick, New Era Cap Managing Director for Asia-Pacific.
At the launch, guests can enjoy cocktails and food, with beats by Deuce Manila, in the bold and clean cut store that boasts of a definite industrial feel. The interior design utilizes cement, wood and metal as strong design elements that provide the perfect backdrop for the caps’ various designs and colors.